On a whim, I decided to compare the 2012 Iowa Caucus results to the Klout scores of the individual Republican candidates, with a few “celebrities” thrown in.
The results didn’t really surprise me, but it was a fun exercise …
Take a look: Continue reading
My friend Jeme isn’t into social networks … but she throws a killer holiday party each year.
Toasts are made, friendships rekindled, new relationships sparked.
After too much food and drink, and lots of laughs, her guests glow with good cheer … and the anticipation of next year’s party.
Goodbyes are accompanied by a sincere, “See you next year”! And if we aren’t quite ready to leave, there’s always the after party …
The new Facebook Timeline has been rolling out since September. As of today, it’s available to everyone!
After hearing a wide range of reactions to the new Facebook timeline — mostly good — I’m reminded of the book Who Moved My Cheese?, by Spencer Johnson. In this classic business fable, mice in a maze have to adapt to change … and some do better than others.
There are lots of excellent books about social media. Why does “Likeable Social Media” belong on your bookshelf?
Likeable Media founder Dave Kerpen has written a book that both teaches and inspires, with instructive success stories from their client list of 200+ brands.
This book is a social media tutorial for the corner office, and a guide for the hands on practitioner. And, each chapter ends with a summary and useful “action item” checklist. Nice! Continue reading
According to recent studies by Comscore and Pew, only 6% of mobile phone users scan QR codes, even though 87% use their phone to access the Internet. QR code users are more likely to be male, young to middle-age and upper income.
With such low adoption rates, what’s the fuss about QR codes, and why write about them? Continue reading
Lena West recently reminded me how important it is to take a vacation.
She was extolling the personal and business benefits of spending some wonderfully unscheduled time — in her case, on a beach in Miami — to come back recharged and refreshed. Continue reading
A business owner I know proudly unveiled his new website today.
He owns a great business, and is considered an expert in his field.
But when I clicked through to his new website, here’s what I found: Continue reading
In my early years, my dad handicapped racehorses. Some girls grew up reading National Velvet; I grew up reading the morning line!
Fast forward to 2011 … Like bettors at a horse race, angel investors know that hidden in the new business pitches they hear, is a smart internet entrepreneur whose idea will pay out 100 to 1 (maybe 1000 to 1!) and become the next Facebook or Zynga; many others will fade before the finish line. Continue reading
Colleges and universities do a lot of marketing directed at high school seniors and their families, trying to influence this big ticket decision. It seems to me that a lot of their marketing effort is wasted.
What can we learn from their mistakes?
1. Do You Stand Out?
99% of colleges use the same tactics: a paper tsunami of letters, postcards, and brochures, all featuring happy students on leafy campuses. Their brochures look and sound the same!
Are you scaring customers away with your words?
You know that moment … you start explaining what you do, eyes start to glaze over and customers run away screaming.
OK, I exaggerate … no one has ever run out of the room screaming … yet:)
Rhonda’s latest blogpost on Forbes.com
