Monthly Archives: May 2010

Social Media and Marketing Budgets: How Much of the Pie?

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Any financial planner worth her salt will suggest an “asset allocation”,  taking into account a client’s personal goals, timeframe, and risk tolerance. What about marketing plans?  What percentage should go to social media, compared to promotion, direct mail (both online … Continue reading →

Posted in marketing, small business, social media, social media budget | Tagged | 1 Comment

Where CEO’s Are Made: “School of Hard Knocks” Trumps Harvard

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Love this list from Bloomberg BusinessWeek.  “School of Hard Knocks” is #2…before Harvard!!! Had to share…’nuf said.

Posted in business common sense, business wisdom, plain old common sense! | Tagged , | Leave a comment

Social Media for Small Business: How much time does it really take?

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Most small business owners know that they SHOULD be using social media to grow their business…and business owners who have invested the time are reaping great benefits in exposure, traffic, and leads…but most lack the time and the know-how. This … Continue reading →

Posted in outsourcing, small business, social media, social media trends, solopreneur | Tagged , | 2 Comments

Social Media: Business Survival Tool?

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My good friends at Digital Clarity tweeted this a few hours ago: “What’s the ROI of Social Media? You will still be in business in 5 years time”.  I love this observation!  Let me tell you why. Marketers debate endlessly … Continue reading →

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Social Media as a Tool for Competitive Intelligence

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I was a guest at Fred Wergeles‘ University of Hartford Competitive Intelligence class the other night, where his MBA students presented a business case study of one of my clients.  The students were able to grab a ton of information … Continue reading →

Posted in competitive intelligence, social media | Tagged | 2 Comments

Website Worth Bookmarking: Video Production Tool for Business (Animoto)

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Animoto You can make a good looking video in no time!  Here is a rough cut of a 30-second promotional video I made with stock photos and music;  if the client decides to add this to his marketing mix, I … Continue reading →

Posted in small business, video production tools | Tagged | Leave a comment

Websites and Blogs worth Bookmarking: Customer Service

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Just came across a blog I like, Creating Customer Evangelists, and a related site, the Society for Word of Mouth.  I am a true believer in elevating customer service, and both of these sites provide a rich source of inspiration. … Continue reading →

Posted in customer service, word of mouth | Tagged , | 1 Comment

Websites Worth Bookmarking: Business Planning Tools and Templates for Small Business

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If you’re anything like me, your bookmark list grows like a weed…and taming it is a project for another day.  But I get excited when I come across a new tool or idea that I can use, and here’s one … Continue reading →

Posted in business planning tools and templates, small business | Tagged , , , , , | 2 Comments