What’s an old fart like Len Berman doing on Twitter? That was the subject of his recent talk at Mashable. Personal branding is important for us all and as Len Berman explains, using web 2.0 and social media to brand himself has been the key to continuation of his career. Exerpts:
To watch Len Berman’s entire 15 minute talk at the Mashable conference, click here. Long, but worth it!
Summary: When you invest your efforts to create a product for someone else, you can be the best at what you do and still lack power and the control of your destiny. When you create a valuable brand of your own, that gives you power and something to leverage.
Len Berman did this to create professional life post Ch. 4 local news, something he did not expect to have to do. As he says, he had complete tunnel vision about he professional career for 40 years (his first reaction to Twitter was, “Who Gives a Shit?” !!!)
Now, Len Berman is Twitter’s biggest fan. Social media provided him both the blueprint and the toolkit to develop his brand.