Monthly Archives: October 2010

A Tale of Two Cities: One Small Business Owner Invests to Grow, One Doesn’t

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I just finished working on a small business website project that has been a long time in the making. The owner is extremely proud of the new site, and rightly so. It is a huge improvement, with a better site … Continue reading →

Posted in entrepreneur, inbound marketing, solopreneur | Tagged | 3 Comments

Find You on Facebook? Why Should I ?!

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A local deli has a “Find Us On Facebook” sign on the front door.  Curious, I decided to check out their Facebook page.  I find that they have posted all of 6 times in four months.…50% off pastrami on rye…look … Continue reading →

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Business Owners: Buy Social, or Be Social?

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PSST…. business owner.  You want your business on social media?!   No time, you say?  Maybe you can just PAY someone to do it for you!  You could be like Zorro…the masked man of the social media world! You could do … Continue reading →

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Social Media ROI for Small Business: Metrics, or Margueritaville?

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I have been agonizing about the social media ROI issue for weeks now, and finally decided to give myself a break.  After reading every ROI-related thing I could get my hands on, it boils down to this:  Marguerita with Salt, … Continue reading →

Posted in social media ROI | Tagged | 7 Comments