Monthly Archives: November 2010

5 Ways to Use Content Marketing to Increase Sales

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What is content marketing, and why is it such a critical part of the online marketing process? Suppose you already use social media, PPC, SEO, and other online marketing techniques to generate website traffic. What is the point of this … Continue reading →

Posted in content marketing | Tagged | 5 Comments

Growing Your Business Using a Facebook Fan Page: Part 2

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Your Facebook fanbase will not multiply overnight, but with consistent efforts it can grow.  Here are 6 more techniques to try: 1. Amplify your Facebook page by cross-promoting on your website, in emails, in your tweets, in your email signature, … Continue reading →

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Growing Your Business Using a Facebook Fan Page: Part 1

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Here are 7 initial steps you can take to optimize your basic Facebook business page: 1. Brand your profile picture and create a branded welcome tab … and then use “settings” to bring first time visitors to that tab. Make … Continue reading →

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Using Social Media For Customer Insights

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Smaller businesses don’t have the market research firepower of larger firms, and often make decisions based on gut feel. Fortunately, there are lots of inexpensive online techniques that can provide a goldmine of customer insight and competitive intelligence. Most don’t … Continue reading →

Posted in competitive intelligence, marketing, social media | Tagged | 5 Comments

Case Study: Video Turbocharges Search Results (SEO)

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A recent client email demonstrates an important SEO fact:  adding video amplifies  search engine rankings. 341 Studios writes: Rhonda, I posted this blog from David’s Roundtable Thursday night – late – and today’s google alert shows it was picked up … Continue reading →

Posted in blogging, seo, video production tools | Tagged | 2 Comments

Beyond Happy Birthday: Questions for Key Business Milestones

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This week my daughter turns 21, a major milestone. Businesses have important milestones also: starting up, weathering the first year or two, refining a business model, adapting to changing customer and market needs.  I have incredible respect for the businesses … Continue reading →

Posted in business common sense, business wisdom, small business | Tagged , , | 2 Comments