Monthly Archives: December 2010

Holiday Scorecard: Did Your Customer Service Measure Up?

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Much has been written about the virtue of turning buyers into brand evangelists. In fact, a 2008 marketing survey found that organizations who focus on customer experiences are TWICE as likely to beat their profit targets than those who do … Continue reading →

Posted in customer service, word of mouth | Tagged , | Leave a comment

New Year, New Plan: 9-Step Checklist For Business Growth

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Business owners can’t afford to waste precious resources; smart planning is essential to growth.  Here’s a checklist to help you focus on the right things in 2011. As you look at this list, ask yourself which single project, if completed, … Continue reading →

Posted in business common sense, business planning tools and templates, business wisdom, small business | Tagged | 7 Comments

Social Media “Popular Wisdom”: Does It Pass Your Gut Test?

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Social media is absolutely dominating the marketing conversation.  When done right, it can turbocharge a marketing plan, but some of what passes for popular wisdom doesn’t pass the gut test. Every company wants a Facebook page, but this platform may … Continue reading →

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Social Media Thought Leadership: Who Influences You?

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Lena West devotes one segment of  “Real Women Do Social Media” to the topic of identifying and engaging influencers. It caused me to reflect on who has influenced me these last few years. I guess you could say Prof. S. … Continue reading →

Posted in influence and thought leadership | Tagged | 3 Comments