Well, I’m going to stay above the fray, but I will say this: ANYONE can participate in social media smartly, not everyone does. So instead of arguing, let’s all learn a thing or two from business mogul Barry Diller:
Ten A Day: Here’s a fun fact: When Barry Diller was running Paramount, he used his Rolodex (remember those?) to call 10 people each morning, to connect and stay top of mind with them, and make the deals that built Paramount into a powerhouse studio.
“… he’d call ten people in his Rolodex each morning, just to say “hi.” That translated into all of Hollywood knowing this previously unknown executive’s name — because he took the time to reach out and communicate. It also translated into Paramount making billions in a time where other movie companies were struggling”. (Source: Peter Shankman)
That was before social media, so what does that teach us?
Relationship Building via Social Media: Some Simple Examples: In business, the relationship comes before the sale. Are you using social media as a relationship builder? Are you reaching out, starting conversations, and helping others, instead of just talking “at “ people in your social interactions?
Took these examples from my email this week:
1. I recently wrote a Linkedin recommendation, unasked; here’s the recipient’s response (bold type added for emphasis):
“…Thank you for taking the time and being so darn thoughtful. I am looking forward to referring business to you Thanks again…”
When was the last time you went out of your way to help someone in your social network?
2. Yesterday, I posted a question in a Linked in group: within a few hours I received several answers. This was typical:
“…I saw your question on the Hubspot CMS and have tackled the exact same issue with a client. I’d be happy to walk you through my questions, research and decision process. Let me know when you have a moment and we can do a call.
Who do you think I’ll call if I need more help with this issue?
Social Media Experts, Ninjas and Gurus, OH MY! Fortunately, the blogosphere is full of people, way smarter than me – actual social media Gurus!!! Ninja’s!!! and Experts!!! — giving social media advice to small businesses and enterprise level companies alike.
Peter says many of these self-proclaimed experts wouldn’t know good marketing if they tripped over it. Rand says that too, only in different words. I hope that Rand and Peter end up having that beer, and seeing that deep down, they agree. Heck … hope they invite ME.
ME-ME-ME? NO! NO! NO! Every day I see individuals and companies using social media as broadcast tool. Most Facebook pages? Awful. Twitter? Even worse. And, don’t even get me started on the “Linked in is just for job-seekers” crowd.
Is social media is truly having an impact on your bottom line? Start with these questions:
- How many great conversations have you had today?
- How many people have you helped today ?
- How many people have you brought together today?
- How much truly great content have you provided today?
- What will add value to your audience today?