Category Archives: content marketing

Law Firm Use of Blogs and Social Media (Reseach/Trends)

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Law firms have been slow to adopt blogs and social media, despite good evidience of its effectiveness! In-house counsel increasingly use social media to award business, and non-participation is a competitive disadvantage. What are you waiting for? Continue reading →

Posted in blogging, content marketing, Social Media Best Practices | Tagged | 2 Comments

10 Online Marketing Trends for 2013

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Here’s a list of online marketing trends I put together for a panel discussion on 2013 Social Media Trends. My co-panelists, Stephanie Schwab and Ellen Gerstein, will no doubt have other insights  – and I can’t wait to hear them. … Continue reading →

Posted in blogging, content marketing, digital media trends, inbound marketing, marketing, social media, Social Media Best Practices, social media strategy, social media trends, website effectiveness | Tagged , | 2 Comments

5 Ways to (Legally) Use Photos in Social Media and On Your Blog

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Who doesn’t love a cute photo or funny image on the social web? According to Hubspot’s latest research, Facebook  photo posts get 53% more “likes”, 104% more comments, and links on these posts get 84% more clicks. Instagram and Pinterest … Continue reading →

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Blogging Dry Spell? Try a Little Help From Your Friends.

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I’ve hit a blogging dry spell lately. An editorial calendar is supposed to kick in at times like these … but how to gain enthusiasm for those “same old” topics? When you can’t think of anything new to add to … Continue reading →

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3 Successful Business Bloggers Share Their Secrets

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When asked to give his best social media tip recently, a well known social media expert said: “start a blog”.  Good advice! How to get started blogging, and what works? Three very successful, and very different, business bloggers shared their … Continue reading →

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Content Marketing: Does Your Content Make the Cut?

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Content drives the social media and search marketing train. But with an avalanche of fresh content inundating our in-boxes and social networks each day, it’s challenging to keep up. We’re all so quick to hit delete, delete, delete …  does your … Continue reading →

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Book Review: LAUNCH, by Michael Stelzner

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What if a business success blueprint was handed to you?  What if someone who had already achieved stellar results with his own business could show you how it’s done? Michael Stelzner, the founder of Social Media Examiner, has developed a … Continue reading →

Posted in blogging, content marketing, social media in business development | Tagged , | 14 Comments

Holy Blog Fail! Suggestions from a Lapsed Blogger

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I have a confession to make: I frequently advise my clients to blog, and have even ghostwritten a blog or two. This past month, the unthinkable happened:  I went 4 weeks without posting new content to my own blog. Holy … Continue reading →

Posted in blogging, content marketing | Tagged | 12 Comments

5 Ways to Use Content Marketing to Increase Sales

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What is content marketing, and why is it such a critical part of the online marketing process? Suppose you already use social media, PPC, SEO, and other online marketing techniques to generate website traffic. What is the point of this … Continue reading →

Posted in content marketing | Tagged | 5 Comments