Category Archives: hubspot

Online Marketing: It Doesn’t Have To Be So Hard

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Inbound marketing, Content marketing, whatever-buzzword-you-want marketing … “new” marketing is essential. Here’s the good news: it doesn’t have to be so damn hard. Continue reading →

Posted in hubspot, inbound marketing, marketing, marketing automation software, social media ROI, website effectiveness | Tagged , , | 1 Comment

From “Off the Grid” to Inbound12 … Plus, an Invitation to Inbound13!

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Being off the grid for most of August made me wonder what news I missed … but a quick glance at Mashable tells me I probably don’t have to worry. Plus: thoughts on investing in yourself, and an invitation for next year to come join me at a marketing conference you won’t want to miss. Continue reading →

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Smart Sound Bite, or Scary Marketing-Speak?

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Are you scaring customers away with your words? You know that moment … you start explaining what you do, eyes start to glaze over and customers run away screaming. OK, I exaggerate … no one has ever run out of … Continue reading →

Posted in hubspot, inbound marketing, marketing branding, marketing communications, small business | 2 Comments

5 Steps to a More Profitable Website

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True confession:  I used to like pretty websites.  I was a design snob, and used to obsess over sleek fonts and uncluttered layouts.  Now, when it comes to websites, I think that “pretty”, “clean looking” and even “award winning” are mostly … Continue reading →

Posted in hubspot, inbound marketing, website effectiveness | Tagged , , , | 2 Comments

Hubspot Inbound Marketing(Part 2): It’s a P-R-O-C-E-S-S

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Smart marketing is all about creating a PROCESS that you can repeat over and over, not a series of one-off, “hope and pray” tactics. It goes something like this: with each new marketing effort, you measure results.  Then, you put … Continue reading →

Posted in hubspot, inbound marketing | Tagged | 4 Comments

Hubspot Inbound Marketing (Part 1): Time to Market Smarter

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It’s Hubspot’s “Marketing Transformation” week (schedule here), and I have been impressed with Hubspot’s inbound marketing software for a long time.  Why?  It’s an elegant solution for a very common business problem.  Readers, it’s time to share the reasons for … Continue reading →

Posted in hubspot, inbound marketing | Tagged | 8 Comments