Category Archives: marketing branding

Smart Sound Bite, or Scary Marketing-Speak?

Posted on . by

Are you scaring customers away with your words? You know that moment … you start explaining what you do, eyes start to glaze over and customers run away screaming. OK, I exaggerate … no one has ever run out of … Continue reading →

Posted in hubspot, inbound marketing, marketing branding, marketing communications, small business | 2 Comments

To Grow Your Business, Don’t Be Bland

Posted on . by

When I think of great brands … megabrands like Apple and Harley-Davidson … I don’t think of bland.  My mind swirls with images that are in vivid technicolor! But what about smaller businesses, without mega-agencies and megabucks behind them?  How … Continue reading →

Posted in marketing, marketing branding | Tagged , , , | 7 Comments

How Important is Branding For Your Business?

Posted on . by

Is an outdated brand undermining the rest of your marketing efforts? Take an objective look at your brand, and be ruthless in this assessment.  An outdated brand is a reflection of you and your business:  no matter how good you … Continue reading →

Posted in marketing branding | Tagged , | 6 Comments