Category Archives: marketing communications

A Lesson in Marketing From Chris Brogan

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When Chris Brogan started a new business called Human Business Works a while back, I subscribed to his email list. I didn’t really know what a subscription to Human Business Works was  … but I knew that if it came from … Continue reading →

Posted in business common sense, business wisdom, email marketing, marketing communications, personal branding, plain old common sense!, social media and role in business development, Social Media Best Practices, social media in business development, social networking, word of mouth | Tagged , , | 10 Comments

Better Ways To Use QR Codes (and Save a Kitten)

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Who uses QR codes? According to recent studies by Comscore and Pew, only 6% of mobile phone users scan QR codes, even though 87% use their phone to access the Internet.  QR code users are more likely to be male, young to middle-age … Continue reading →

Posted in marketing communications, marketing technology, mobile marketing, QR codes | Tagged , , | 2 Comments

How To Plan The Ultimate Website

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A business owner I know proudly unveiled his new website today. But when I clicked through to his new website, here’s what I found:

Posted in marketing communications, small business, website effectiveness | Tagged | 3 Comments

Do College Marketers Get A Passing Grade?

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Colleges and universities do a lot of marketing directed at high school seniors and their families, trying to influence this big ticket decision.  It seems to me that a lot of their marketing effort is wasted. What can we learn … Continue reading →

Posted in marketing communications, small business, word of mouth | Tagged | 3 Comments

Smart Sound Bite, or Scary Marketing-Speak?

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Are you scaring customers away with your words? You know that moment … you start explaining what you do, eyes start to glaze over and customers run away screaming. OK, I exaggerate … no one has ever run out of … Continue reading →

Posted in hubspot, inbound marketing, marketing branding, marketing communications, small business | 2 Comments