Category Archives: marketing

10 Online Marketing Trends for 2013

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Here’s a list of online marketing trends I put together for a panel discussion on 2013 Social Media Trends. My co-panelists, Stephanie Schwab and Ellen Gerstein, will no doubt have other insights  – and I can’t wait to hear them. … Continue reading →

Posted in blogging, content marketing, digital media trends, inbound marketing, marketing, social media, Social Media Best Practices, social media strategy, social media trends, website effectiveness | Tagged , | 2 Comments

Online Marketing: It Doesn’t Have To Be So Hard

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Inbound marketing, Content marketing, whatever-buzzword-you-want marketing … “new” marketing is essential. Here’s the good news: it doesn’t have to be so damn hard. Continue reading →

Posted in hubspot, inbound marketing, marketing, marketing automation software, social media ROI, website effectiveness | Tagged , , | 1 Comment

To Grow Your Business, Don’t Be Bland

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When I think of great brands … megabrands like Apple and Harley-Davidson … I don’t think of bland.  My mind swirls with images that are in vivid technicolor! But what about smaller businesses, without mega-agencies and megabucks behind them?  How … Continue reading →

Posted in marketing, marketing branding | Tagged , , , | 7 Comments

Marketers, How Good is Your Gut?

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Email triage is a daily headache, but one email shows up like clockwork each week, and no matter how full my in box or how busy I am, I take two minutes to read it.  I always learn something new. … Continue reading →

Posted in business common sense, marketing, website effectiveness | Tagged | 7 Comments

3 Marketers Who Use Ideas, Not Money, To Build Brands

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I recently attended SMCAMPNY, an event chock full of great speakers and solid marketing tips. Besides the usual great social media content, my takeaway was this: there is no more powerful tool in the marketers toolkit than imagination. A distinctive … Continue reading →

Posted in marketing, word of mouth | 2 Comments

Using Social Media For Customer Insights

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Smaller businesses don’t have the market research firepower of larger firms, and often make decisions based on gut feel. Fortunately, there are lots of inexpensive online techniques that can provide a goldmine of customer insight and competitive intelligence. Most don’t … Continue reading →

Posted in competitive intelligence, marketing, social media | Tagged | 5 Comments

A Baker’s Dozen: 13 Things I learned from Gary Vaynerchuk

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If you were lucky, you had the chance to hear Gary Vaynerchuk in person (85 Broads event, NYC chapter). I could tell you about Gary V. the presenter… smart! funny! riveting! …but I want to focus on his ideas.  As … Continue reading →

Posted in digital media trends, Gary Vaynerchuk, marketing, personal branding, social media, social media trends, social networking | Tagged , | Leave a comment

Social Media and Marketing Budgets: How Much of the Pie?

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Any financial planner worth her salt will suggest an “asset allocation”,  taking into account a client’s personal goals, timeframe, and risk tolerance. What about marketing plans?  What percentage should go to social media, compared to promotion, direct mail (both online … Continue reading →

Posted in marketing, small business, social media, social media budget | Tagged | 1 Comment

Small Business Strategy: Outsourced Marketing

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For small to mid-sized businesses who don’t have in-house marketing capability, and especially for solopreneurs, I have one word of advice:  outsource! Focus on your core competency, and find the right professionals to take your marketing to the next level.

Posted in entrepreneur, marketing, outsourcing, small business, solopreneur | Tagged , | Leave a comment