Category Archives: outsourcing

Business Owners: Buy Social, or Be Social?

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PSST…. business owner.  You want your business on social media?!   No time, you say?  Maybe you can just PAY someone to do it for you!  You could be like Zorro…the masked man of the social media world! You could do … Continue reading →

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Leftovers, Again! (and other Social Media Lessons from the Kitchen)

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When you’re invited to dinner at the home of food photographer/stylist team Mark and Nancy Thomas, you’re not bringing an Entenmann’s cake for dessert.  As I was baking my one tried and true, never fail fruit tart, I started thinking … Continue reading →

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Social Media for Small Business: How much time does it really take?

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Most small business owners know that they SHOULD be using social media to grow their business…and business owners who have invested the time are reaping great benefits in exposure, traffic, and leads…but most lack the time and the know-how. This … Continue reading →

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Small Business Strategy: Outsourced Marketing

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For small to mid-sized businesses who don’t have in-house marketing capability, and especially for solopreneurs, I have one word of advice:  outsource! Focus on your core competency, and find the right professionals to take your marketing to the next level.

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