Category Archives: Social Media Best Practices

Law Firm Use of Blogs and Social Media (Reseach/Trends)

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Law firms have been slow to adopt blogs and social media, despite good evidience of its effectiveness! In-house counsel increasingly use social media to award business, and non-participation is a competitive disadvantage. What are you waiting for? Continue reading →

Posted in blogging, content marketing, Social Media Best Practices | Tagged | 2 Comments

10 Online Marketing Trends for 2013

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Here’s a list of online marketing trends I put together for a panel discussion on 2013 Social Media Trends. My co-panelists, Stephanie Schwab and Ellen Gerstein, will no doubt have other insights  – and I can’t wait to hear them. … Continue reading →

Posted in blogging, content marketing, digital media trends, inbound marketing, marketing, social media, Social Media Best Practices, social media strategy, social media trends, website effectiveness | Tagged , | 2 Comments

5 Ways to (Legally) Use Photos in Social Media and On Your Blog

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Who doesn’t love a cute photo or funny image on the social web? According to Hubspot’s latest research, Facebook  photo posts get 53% more “likes”, 104% more comments, and links on these posts get 84% more clicks. Instagram and Pinterest … Continue reading →

Posted in blogging, content marketing, Social Media Best Practices | Tagged , , | 4 Comments

Solving the Social Media ROI Puzzle

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If you were asked to calculate social media ROI, could you? When it comes to social media, what starts with hello, can grow into a trusted relationship and result in revenue … but how to connect the dots?
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Posted in social media, Social Media Best Practices, social media ROI | Tagged | 1 Comment

A Lesson in Marketing From Chris Brogan

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When Chris Brogan started a new business called Human Business Works a while back, I subscribed to his email list. I didn’t really know what a subscription to Human Business Works was  … but I knew that if it came from … Continue reading →

Posted in social networking, personal branding, word of mouth, business common sense, plain old common sense!, business wisdom, social media and role in business development, Social Media Best Practices, social media in business development, email marketing, marketing communications | Tagged , , | 10 Comments

Social Media, Simplified: Weave Pancakes Into Gold

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It’s a great time to be in the marketing communications business, not least of all because of our ability to connect with the world through social media. The possibilities for collaboration and FLOW are boundless. Guest post by Janine Mayhew describes her experience of this exponential phenomenon. Continue reading →

Posted in social media, social networking, social media and role in business development, Social Media Best Practices, social media in business development | Tagged , , , , | 6 Comments

The Knicks Secret Weapon: Facebook Advertising!

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My husband was once offered a last minute Knicks ticket on the night of our first anniversary.  “You go”, I replied, sweetly. When he got home from the game, he was all smiles.  I was crying. In his defense, I … Continue reading →

Posted in facebook, facebook advertising, Social Media Best Practices | Tagged , , , , , | 7 Comments

The Holiday Guide For Social Business Success

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My friend Jeme isn’t into social networks … but she throws a killer holiday party each year. Toasts are made, friendships rekindled, new relationships sparked. After too much food and drink, and lots of laughs,  her guests glow with good cheer … Continue reading →

Posted in business wisdom, social media and role in business development, Social Media Best Practices, social networking, word of mouth | Tagged , | 3 Comments

Barry Diller: The Original Social Media “Expert”! (Rand Fishkin v. Peter Shankman)

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Peter Shankman says the world doesn’t need Social Media experts; Rand Fishkin says we do. That set off a big debate this week in the blogosphere (Read Peter’s argument here, and Rand’s rebuttal here). Well, I’m going to stay above … Continue reading →

Posted in social media, linked in, social networking, social media and role in business development, Social Media Best Practices, social media in business development | Tagged | 14 Comments

Book Review: The Executive’s Guide to Enterprise Social Media Strategy

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I recently had the good fortune to be asked to review The Executive’s Guide to Enterprise Social Media Strategy.  It’s a great read, and a valuable guide that I will refer back to often.  With many vivid examples and documented best … Continue reading →

Posted in social media, Social Media Best Practices, social media ROI, social media strategy, social media trends | Tagged , | 4 Comments