Category Archives: social media ROI

Solving the Social Media ROI Puzzle

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If you were asked to calculate social media ROI, could you? When it comes to social media, what starts with hello, can grow into a trusted relationship and result in revenue … but how to connect the dots?
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Online Marketing: It Doesn’t Have To Be So Hard

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Inbound marketing, Content marketing, whatever-buzzword-you-want marketing … “new” marketing is essential. Here’s the good news: it doesn’t have to be so damn hard. Continue reading →

Posted in hubspot, inbound marketing, marketing, marketing automation software, social media ROI, website effectiveness | Tagged , , | 1 Comment

Book Review: The Executive’s Guide to Enterprise Social Media Strategy

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I recently had the good fortune to be asked to review The Executive’s Guide to Enterprise Social Media Strategy.  It’s a great read, and a valuable guide that I will refer back to often.  With many vivid examples and documented best … Continue reading →

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Social Media For Strategic Networking (and a little Serendipity)

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Social networking for business is about connecting with a purpose, not just connecting.  We’re all busy, and business demands a strategic approach. The process goes something like this:  you do your research, identify centers of influence based on your goals … Continue reading →

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Social Media ROI for Small Business: Metrics, or Margueritaville?

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I have been agonizing about the social media ROI issue for weeks now, and finally decided to give myself a break.  After reading every ROI-related thing I could get my hands on, it boils down to this:  Marguerita with Salt, … Continue reading →

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Social Media: Business Survival Tool?

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My good friends at Digital Clarity tweeted this a few hours ago: “What’s the ROI of Social Media? You will still be in business in 5 years time”.  I love this observation!  Let me tell you why. Marketers debate endlessly … Continue reading →

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