Category Archives: social media strategy

10 Online Marketing Trends for 2013

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Here’s a list of online marketing trends I put together for a panel discussion on 2013 Social Media Trends. My co-panelists, Stephanie Schwab and Ellen Gerstein, will no doubt have other insights  – and I can’t wait to hear them. … Continue reading →

Posted in blogging, content marketing, digital media trends, inbound marketing, marketing, social media, Social Media Best Practices, social media strategy, social media trends, website effectiveness | Tagged , | 2 Comments

17 Social Media Lessons From “Likeable” Media (and win a FREE book)

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There are lots of excellent books about social media.  Why does “Likeable Social Media” belong on your bookshelf? Likeable Media founder Dave Kerpen has written a book that both teaches and inspires, with instructive success stories from their client list of … Continue reading →

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Placing Bets On Social Media: The Next Big Thing (20 Emerging Firms To Watch)

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In my early years, my dad handicapped racehorses.  Some girls grew up reading National Velvet; I grew up reading the morning line! Fast forward to 2011 … Like bettors at a horse race, angel investors know that hidden in the … Continue reading →

Posted in digital media trends, influence and thought leadership, social media, social media strategy, social media trends | Tagged , , | 6 Comments

Book Review: The Executive’s Guide to Enterprise Social Media Strategy

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I recently had the good fortune to be asked to review The Executive’s Guide to Enterprise Social Media Strategy.  It’s a great read, and a valuable guide that I will refer back to often.  With many vivid examples and documented best … Continue reading →

Posted in social media, Social Media Best Practices, social media ROI, social media strategy, social media trends | Tagged , | 4 Comments

Social Media: People First, Then Tools!

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I recently presented a  workshop on Facebook for Business at “Social Media Saturday”, a half day event sponsored by SCORE and WBDC.  The agenda covered six social media topics: Facebook, Linkedin, Twitter, You Tube, Blogging and SEO. In addition to … Continue reading →

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Slideshare: Using Facebook for Business

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Does Facebook have a place in your small business social media strategy? This presentation was developed for small business owners,  and makes one key assumption:  that you have done your strategic homework, and identified the best and most fertile ground … Continue reading →

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Social Media “Popular Wisdom”: Does It Pass Your Gut Test?

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Social media is absolutely dominating the marketing conversation.  When done right, it can turbocharge a marketing plan, but some of what passes for popular wisdom doesn’t pass the gut test. Every company wants a Facebook page, but this platform may … Continue reading →

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Business Owners: Buy Social, or Be Social?

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PSST…. business owner.  You want your business on social media?!   No time, you say?  Maybe you can just PAY someone to do it for you!  You could be like Zorro…the masked man of the social media world! You could do … Continue reading →

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Blueprint for Social Media Strategy: The Social Media Brief

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In order to ensure that your social media plan is both creative and meets business goals, I suggest starting with a social media brief. The idea of a social media brief builds on many other disciplines.  In advertising, the creative … Continue reading →

Posted in social media, Social Media Best Practices, social media strategy | Tagged , | 1 Comment