Category Archives: social media

Leftovers, Again! (and other Social Media Lessons from the Kitchen)

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When you’re invited to dinner at the home of food photographer/stylist team Mark and Nancy Thomas, you’re not bringing an Entenmann’s cake for dessert.  As I was baking my one tried and true, never fail fruit tart, I started thinking … Continue reading →

Posted in blogging, outsourcing, social media, twitter | Tagged | 4 Comments

5 Ways to Tune-up Your Social Media Marketing Plan

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Does your social media marketing plan need a tune-up? Ask yourself these 5 questions: 1.  Who is your target audience, and where can they be found?  Have you chosen your platforms with both your audience and objectives in mind, and … Continue reading →

Posted in social media, Social Media Best Practices | Tagged | Leave a comment

A Baker’s Dozen: 13 Things I learned from Gary Vaynerchuk

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If you were lucky, you had the chance to hear Gary Vaynerchuk in person (85 Broads event, NYC chapter). I could tell you about Gary V. the presenter… smart! funny! riveting! …but I want to focus on his ideas.  As … Continue reading →

Posted in digital media trends, Gary Vaynerchuk, marketing, personal branding, social media, social media trends, social networking | Tagged , | Leave a comment

Become a Social Media Marketing Diva In 30 Days!

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Social media is not rocket science, but it helps to have some guidelines to get started. Here’s how to unleash your inner social marketing diva! First 30 Days: The best advice I have heard is to DO NOTHING for 30 … Continue reading →

Posted in social media | Tagged | 3 Comments

Personal Branding: Social Media Provides both the Blueprint and the Toolkit

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What’s an old fart like Len Berman doing on Twitter?  That was the subject of his recent talk at Mashable.  Personal branding is important for us all and as Len Berman explains, using web 2.0 and social media to brand … Continue reading →

Posted in personal branding, social media, twitter | Tagged | 4 Comments

“Un-Market” Your Business Using Social Media

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Read a great post over at Brian Solis’s blog , titled “21 Rules of Engagement in Social Media”… exerpted from his new book (Engage !).  I really like his list…although some may find it obvious…because it explains the counter-intuitive philosophy … Continue reading →

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Great video on Social Media: Social Media Revolution 2

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Saw this You Tube video over at the Digital Clarity blog. When it comes to social media, the numbers are staggering.  This is four minutes worth watching. Paraphrasing the big idea… there has been a fundamental shift in the way … Continue reading →

Posted in social media, social media trends | Tagged | 1 Comment

Social Media and Marketing Budgets: How Much of the Pie?

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Any financial planner worth her salt will suggest an “asset allocation”,  taking into account a client’s personal goals, timeframe, and risk tolerance. What about marketing plans?  What percentage should go to social media, compared to promotion, direct mail (both online … Continue reading →

Posted in marketing, small business, social media, social media budget | Tagged | 1 Comment

Social Media for Small Business: How much time does it really take?

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Most small business owners know that they SHOULD be using social media to grow their business…and business owners who have invested the time are reaping great benefits in exposure, traffic, and leads…but most lack the time and the know-how. This … Continue reading →

Posted in outsourcing, small business, social media, social media trends, solopreneur | Tagged , | 2 Comments

Social Media: Business Survival Tool?

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My good friends at Digital Clarity tweeted this a few hours ago: “What’s the ROI of Social Media? You will still be in business in 5 years time”.  I love this observation!  Let me tell you why. Marketers debate endlessly … Continue reading →

Posted in social media, social media ROI | Tagged , | Leave a comment