Category Archives: solopreneur

From “Off the Grid” to Inbound12 … Plus, an Invitation to Inbound13!

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Being off the grid for most of August made me wonder what news I missed … but a quick glance at Mashable tells me I probably don’t have to worry. Plus: thoughts on investing in yourself, and an invitation for next year to come join me at a marketing conference you won’t want to miss. Continue reading →

Posted in hubspot, inbound marketing, solopreneur | Tagged , , , , , | 1 Comment

A Tale of Two Cities: One Small Business Owner Invests to Grow, One Doesn’t

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I just finished working on a small business website project that has been a long time in the making. The owner is extremely proud of the new site, and rightly so. It is a huge improvement, with a better site … Continue reading →

Posted in entrepreneur, inbound marketing, solopreneur | Tagged | 3 Comments

Social Media for Small Business: How much time does it really take?

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Most small business owners know that they SHOULD be using social media to grow their business…and business owners who have invested the time are reaping great benefits in exposure, traffic, and leads…but most lack the time and the know-how. This … Continue reading →

Posted in outsourcing, small business, social media, social media trends, solopreneur | Tagged , | 2 Comments

Small Business Strategy: Outsourced Marketing

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For small to mid-sized businesses who don’t have in-house marketing capability, and especially for solopreneurs, I have one word of advice:  outsource! Focus on your core competency, and find the right professionals to take your marketing to the next level.

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