Category Archives: website effectiveness

10 Online Marketing Trends for 2013

Posted on . by

Here’s a list of online marketing trends I put together for a panel discussion on 2013 Social Media Trends. My co-panelists, Stephanie Schwab and Ellen Gerstein, will no doubt have other insights  – and I can’t wait to hear them. … Continue reading →

Posted in blogging, content marketing, digital media trends, inbound marketing, marketing, social media, Social Media Best Practices, social media strategy, social media trends, website effectiveness | Tagged , | 2 Comments

Online Marketing: It Doesn’t Have To Be So Hard

Posted on . by

Inbound marketing, Content marketing, whatever-buzzword-you-want marketing … “new” marketing is essential. Here’s the good news: it doesn’t have to be so damn hard. Continue reading →

Posted in hubspot, inbound marketing, marketing, marketing automation software, social media ROI, website effectiveness | Tagged , , | 1 Comment

How To Plan The Ultimate Website

Posted on . by

A business owner I know proudly unveiled his new website today. But when I clicked through to his new website, here’s what I found:

Posted in marketing communications, small business, website effectiveness | Tagged | 3 Comments

5 Steps to a More Profitable Website

Posted on . by

True confession:  I used to like pretty websites.  I was a design snob, and used to obsess over sleek fonts and uncluttered layouts.  Now, when it comes to websites, I think that “pretty”, “clean looking” and even “award winning” are mostly … Continue reading →

Posted in hubspot, inbound marketing, website effectiveness | Tagged , , , | 2 Comments

Marketers, How Good is Your Gut?

Posted on . by

Email triage is a daily headache, but one email shows up like clockwork each week, and no matter how full my in box or how busy I am, I take two minutes to read it.  I always learn something new. … Continue reading →

Posted in business common sense, marketing, website effectiveness | Tagged | 7 Comments

Why Add Google Analytics to Your Website?

Posted on . by

If there was a way to know more about your website traffic:    where visitors came from, what keywords they searched, how they navigated through your site, would you be interested?  Google Analytics shows you all that and more.  So, here’s … Continue reading →

Posted in google analytics, website effectiveness | 3 Comments

Does Your Website Measure Up? 9 Tips for a Website Tune up

Posted on . by

Too many websites are pretty to look at but ineffective as marketing tools. Could your website work harder for your business?   Here’s a website checklist: 1. Does your website talk to  your customer, or is it all about you? Make … Continue reading →

Posted in website effectiveness | Tagged | 2 Comments