Monthly Archives: February 2011

5 Ways to Use Online Testimonials to Grow Your Business

Recommendations and testimonials are one of the best ways to establish “social proof”.   How do you formalize collecting the glowing words of satisfied customers, in a way that is sharable, viral, and immediate? 1.  The “Ask”: by Email Well, you … Continue reading

Posted in Uncategorized, word of mouth | Tagged | 7 Comments

3 Marketers Who Use Ideas, Not Money, To Build Brands

I recently attended SMCAMPNY, an event chock full of great speakers and solid marketing tips. Besides the usual great social media content, my takeaway was this: there is no more powerful tool in the marketers toolkit than imagination. A distinctive … Continue reading

Posted in marketing, word of mouth | 2 Comments

Social Media: People First, Then Tools!

I recently presented a  workshop on Facebook for Business at “Social Media Saturday”, a half day event sponsored by SCORE and WBDC.  The agenda covered six social media topics: Facebook, Linkedin, Twitter, You Tube, Blogging and SEO. In addition to … Continue reading

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Social Media For Strategic Networking (and a little Serendipity)

Social networking for business is about connecting with a purpose, not just connecting.  We’re all busy, and business demands a strategic approach. The process goes something like this:  you do your research, identify centers of influence based on your goals … Continue reading

Posted in social media ROI, social networking | Tagged , | 4 Comments

Slideshare: Using Facebook for Business

Does Facebook have a place in your small business social media strategy? This presentation was developed for small business owners,  and makes one key assumption:  that you have done your strategic homework, and identified the best and most fertile ground … Continue reading

Posted in facebook, social media strategy | Tagged , , | 1 Comment